Most business experts actually say that using videos as a marketing strategy offers a lot of benefits. Videos can also help boost search engine rankings while providing website visitors with a better user experience. And when it comes to using videos for delivering content, you have to choose among several online video platforms to use.
In this arena, the two biggest players are YouTube and Vimeo. But which is better and which one should you choose? In order to settle the Vimeo vs. YouTube debate, it is crucial to have an understanding of both platforms as well as the pros and cons of each option.
One of the greatest advantages that YouTube has against other online video platforms is its sheer size, netting an average of 1 billion unique views. On top of that, YouTube, which is owned by search engine giant Google, has built-in SEO, making it easier for a business to make its video content visible.
YouTube accepts full HD and 4K videos and offers businesses a platform to interact with their audiences through the comments section. Annotations can be added within uploaded videos, allowing businesses to use calls-to-action. YouTube offers unlimited hosting and bandwidth for free and its TrueView Advertising program can be leveraged to increase a business’s online visibility.
Finally, YouTube has a large community which makes it easier to make a video a viral sensation. Of course, a YouTube vs. Vimeo analysis can’t be truly complete without discussing the pitfalls of each platform. Despite the many advantages of YouTube, it does have its share of drawbacks that need to be accounted for when choosing among platforms. For one, it is possible for content and ads of competitors to be placed side by side with another business’s videos.
Although Vimeo is the clear underdog in this platform, it does offer several advantages. Unlike YouTube, Vimeo does not have pre-roll ads. In terms of Vimeo vs. YouTube quality, the former is the clear winner, favoring quality content. A lot of quality contributors also favor Vimeo, possibly because they can use their own domain, can customize the video players, and they gain access to detailed analytics.
However, Vimeo has a smaller community which can translate to lesser visibility. And unlike YouTube which is free, you have to fork out at least $17 monthly to experience the aforementioned benefits. Furthermore, Vimeo has storage restrictions and in terms of SEO, Google favors its own platform.