Social media has had a powerful impact on businesses since it hit the digital marketing scene. Although it’s been proven to be an extremely useful marketing tool over and over again, many companies aren’t seeing the results they expected.
In fact, some companies haven’t even tried social media marketing due to the fear of failure they foresee as they embark on this journey.
It would be wise for any company sitting on the fence to ask themselves what the cost of ignoring social media platforms is to their business.
Let’s say you have an enlightened business are ready to plunge into the social swim. The truth is, there are things you can get wrong when trying to market yourself on sites such as Facebook, Twitter and LinkedIn.
But there are also some simple, fast ways to bring more attention to your brand on social networks.
1. Advertise important posts with Facebook’s ‘Page Post Engagement’
If you’re looking to advertise an important post on Facebook, rather than opting for the ‘boost post’ option, the ‘page post engagement’ option would be far more effective. This allows you to specify an audience, making the post visible to appropriate friends and family of those who like, comment or share the post.
The boost post option can be effective, but it doesn’t have quite the same audience customization as the page post engagement. After all, the key to any successful advertising campaign is to ensure it is targeted at the right audience. It does come at a cost, which will vary depending upon how many people you want the ad to be targeted to.
2. Promoted Tweets
If you’re advertising on Twitter, promoted tweets are definitely something you’ll want to take advantage of. Allowing you to both reach a wider target audience, as well as encourage discussion from existing followers, these paid tweets are featured at the top of search results when users type in a related phrase or keyword.
3. Facebook Offers
If there’s one thing consumers love, it’s a great offer. Facebook has a great feature which allows businesses to create an offer, encouraging consumers to claim and share with their friends. This doesn’t just boost sales; it also gets people talking about your business.
4. LinkedIn Sponsored Updates
If you use the popular Business social network, LinkedIn, you’ll also find a very useful feature known as the ‘sponsored update’. This is especially great for sharing conferences and events your business has coming up. It comes with comprehensive targeting options, ensuring you reach the right target audience. It does come at a small cost but you do get to set your own budget.
There are so many ways you can make your social media advertising campaign more effective. The tips above are some of the easiest to incorporate.
If you’re just getting started with social media marketing, it’s worth focusing on one platform at a time, rather than trying to conquer them all. Once you get good at one, move on to the next. This way, you can assure complete understanding of each platform before bringing another one into the mix, which would cause even more confusion and frustration.