YouTube is one of the most visited websites on the internet. Which means that if you are looking to promote yourself or your business, it is a great place to be active.
The other good news is that the production costs of good quality videos can be very low. Especially if you are creating information type videos, where you can create a presentation in Microsoft’s PowerPoint or Apple’s Keynote and convert them to video format.
So, let’s look at some of the major benefits:
1. Online Discovery
Getting found on the internet can be a major headache and expense. With YouTube, you can get discovered directly in the YouTube search engine, plus you can get discovered in Google’s web browser. And, for some products and services, it is easier to get a high search engine rank for a YouTube video, than it is for a website.
Plus, videos are very easy to share through other online mediums, such as social media, websites, blogs, mobile apps etc. All of which adds to your collective online discovery.
2. Connecting Directly with People
Video allows you to connect with people in a very direct and personal way. This is great for boosting your online relationships, which at times can be very impersonal in nature.
Building relationships is at the heart of effective online marketing. As it is through these relationships that trust and authority can be built. Which in time, translates into a higher probability of sales and being recommended.
3. Entertainment as Education
People love “how to” videos. If you can make some element of your videos entertaining as well as educational, then you’re onto a winner.
This is the kind of thing people keep coming back for time and again, and they readily share with their friends and colleagues.
4. Encourage People to Take Action
With the annotation feature on the YouTube video editor, you actively encourage people to participate. For instance, to give it a thumbs up or comment, or to click on an associate web link, or to share on social media.
5. YouTube Promotion
You can encourage YouTube to promote your videos for free, by using a common and unique hash-tag message in the description of all of you related videos. These will appear in the right-hand side of the screen, under recommended videos section.
6. YouTube Advertising
You can also use your videos as paid advertising on YouTube. At the time of writing, the cost of advertising on YouTube is significantly less than using standard Google AdWords. Yet, YouTube uses the same search network.
7. YouTube Channel Subscribers
You can create your own channels in YouTube which people can subscribe to. This allows you to build up a network of followers that get notified every time you publish a new video to that channel.