If you haven’t see one of your tweets shared or favorited in quite some time, something could be broken – your marketing strategy. Although posting a 140-character update seems simple enough, you can never be too creative when it comes to Twitter.
You should always strive to provide value to your readers, regardless of the fact that your updates are short and sweet. If you fail to do so, your Twitter followers will notice – and worse, they’ll stop caring.
Here are five innovative tactics you can use to revive your Twitter marketing strategy:
1. Don’t be afraid to re-share.
Specifically, don’t be afraid to retweet links from people you follow on Twitter. Not only is it good etiquette, but it can help you establish a reputation as an industry leader on Twitter. Keep your eyes peeled for content that could be helpful to your readers.
2. Pay attention to those who interact with you.
Is a specific individual retweeting your tweets regularly? Is someone constantly mentioning you on “Follow Fridays”? If so, you’ll want to nurture these budding relationships – think of Twitter as another lead generation machine. Add these individuals to specific lists or better yet, follow them!
3. Find out what your target market is talking about.
Do a quick keyword search on Twitter to find out what your target audience is tweeting about – it’s really easier than you might think. Furthermore, you’ll gain a gold mine of information pertaining to what your industry is seeking. In turn, you can craft tweets that are better designed to suit the needs of your audience.
4. Use keywords in your own tweets.
You never know who might be trying to seek you out, so make sure you’re drawing the right people to your Twitter account with keywords. While you may be searching for topics your industry is discussing on Twitter, people might be looking for you by searching words relevant to your business.
5. Reply to your followers
Twitter is all about having one big conversation, so don’t ignore the opportunity to do so when it arises. If someone mentions you, make it a point to reply. Social networking can be tricky, especially if you’re at odds with the person interacting with you. However, replying shows that your account is active and you’re putting an honest effort toward nurturing relationships with your followers.
If you can tactfully incorporate these five tips into your Twitter marketing strategy, you’ll be on your way to more ROI from this social network.