If you wish to perk up the performance of your Pay Per Click advertising, making use of landing page (LP) optimization is the way to go.
This process of internet marketing will help you maximize your online advertising efforts and give wings to your business. However, if you do not know the tips and tricks of landing page optimization, you will not be able to make the most of this method. The following are the 10 best tips and ideas that can help you utilize this advertising strategy in the best possible manner.
1. Make the LP Forms Mobile-Friendly
This is an amazing way to achieve your business objectives. Making the LPs mobile friendly works because mobile ads lure consumers to buy something instantly.
2. Have a Similar Message between LPs and Ads
It is important that the message between landing pages and ads should be same. The reason is that if the messages between what the ad promises and what the landing page has to offer are not the same, you may have a broken URL in the ad. So the landing pages must match the ad in the best possible manner, allowing users to benefit from a relevant and predictable experience.
3. Use Words that are Powerful
Words are power and you need to use the most powerful ones in the copy of your landing pages. An experienced copywriter can also help you in this regard.
4. Test the Forms Position
Most of the people give much attention to LP forms themselves and a very few take into account where those forms must be. Testing the positioning of LP forms is highly recommended by marketing experts as it helps you see substantial gains in conversions.
5. Modify the Sign-Up Flow
This is another simple trick to have things work your way. In order to have the results that you want, you need to make significant changes. Radically adjusting LP sign-up flow is one of the most significant things that you can do.
6. Create a Powerful Call-to-Action Statement
Going with the traditional call to action phrases don’t work anymore. You need to think out of the box so that customers may be compelled to take an action.
7. Make use of the Customers’ voice
Traditional marketing buzzwords don’t always give the results you want. You need to rather go with the language that the customers use.
8. Make use of Call-Only Campaigns
This trick will help you get rid of the need of having LPs.
9. Use Video
It can be a great way to communicate a complex idea without putting in too much text which can be boring.
10. Look for the Latest Formats in Advertisements
It means that you can get rid of LPs completely. Nowadays you don’t need to have an LP if you use the new ad formats