Instagram is one of the leading social media platforms on the Web today, so it makes sense that a lot of small businesses are finding unique ways to use it to boost their own sales. At first glance, Instagram may not appear to be a great venue for marketing your products and/or services, but with an SEO expert on your squad, you can find a way to do so successfully. Social media is a place where you can not only advertise your brand, but build it up as well. Online reputation management and social media management are sometimes left up to professional services.
And if you already have an Instagram strategy in place, but it’s not performing as you thought it should, then the following tips can be used to give it a nudge in the right direction.
Go Beyond Audience and Isolate Behaviors
If you’ve done your research, you know that a majority of Instagram users are between 18 and 29 years old (53 percent to be exact). It’s also been noted that there are more women than men using Instagram, showing a seven percent difference. Tidbits of data like this can help give perspective to the potential audiences you can reach, but what’s really important to look at is the behavior of your audience.
How do they interact with your brand? Keep track of the messages you receive and monitor hashtag performance to see which keywords are generating the most participation.
Find Out Who is Unfollowing You
It’s just as important to know who’s unfollowing you as it is to know who’s following you. If you notice certain demographics are clicking the “unfollow” button, then it’s time to learn why. You can gather intel about unfollowers using tools like Crowdfire. You can also find an expert who offers SEO services to analyze the data and determine what should be done to prevent more unfollows.
Push Out Relevant Posts
Instagram isn’t for every business, but you’ll be surprised how many companies in various industries have been successful, including those in real estate, retail, food service and so on. If the posts you make aren’t relevant to your audience, then they’re not going to pay attention, let alone follow you. Make sure that you are offering an experience that your audience finds valuable. You can post photos, how-to videos and even user-generated content. If you need help with coming up with a strategy, you can hire an SEO expert that offers social media management services.