Social media has become one of the most widely used marketing tools for companies around the globe. Almost every second person in the world has one or more social media accounts, which means as a company, making use of these platforms will give you access to your audience without any delays, helping you boost your brand and improve your revenue now and in the future.
There are a number of steps you are going to want to take as part of your social media management to ensure you get the results you are looking to achieve. The first is to ensure you have a firm brand identity that you can use as part of your social media management. This should be your logo, company name, slogan and focus that you want to take. You want to ensure your company is quickly and easily recognisable at all times.
From here you want to identify your audience. Remember that your audience may be a younger generation that is technologically savvy, this means that you may want to focus more on video networking than other social media websites. Whether your audience is mostly male or female will impact which platform you focus on. If you are focusing more on B2B marketing, then you will want to focus on the networking social media sites such as LinkedIn.
Set your business goals before you put your social media management strategy into place. The company goals and what you are hoping to achieve by using social media can range from increasing revenue to increasing your customer base. Remember that if you choose to use a reputable and reliable service to manage this for you, you will save yourself valuable time and energy and give yourself the time you need to focus on other elements of your business now and moving forward.
You are going to want to sit down with your social media management service to identify which platforms you should be targeting to reach your audience. There are a number of platforms you can use, you may want to start a page on all of them or you may only want to target some of them, this is down to your company goals, your audience and what you are hoping to achieve.
It is so important that you have a good understanding on how each of the platforms work and what is needed in order to be noticed. Good examples include, Facebook should have a status update at least once a day, Twitter requires numerous updates throughout the day, blogs should be updated weekly and YouTube should have a new video weekly to monthly. You want to avoid disappointing your prospective client and giving them the updates that they expect and ensuring that your company is seen and remembered at all times.