Facebook has become an integral part of social media marketing. Every brand is looking for new and better ways to get the most out of the social network. You want to be able to connect with your followers and grow your audience. There are several things that you can do to make your page better and have it working harder to promote your brand.
Here are 10 more things that you can do to maximize your Facebook business page:
Give followers a peek behind the scenes
When you do most of your interactions online, it can be hard for people to remember that there is a person on the other end of the computer.
Take time to snap some photos around the office to show your audience who you are and how things are behind the scenes. Let them see the faces of the people who work for your brand.
Upload videos directly to Facebook
Instead of embedding your videos from YouTube, start uploading them directly onto Facebook. This will let you create playlists for your followers.
Put together your how-to videos. Create a list of videos that feature your products. Upload a video from behind the scenes to give people an inside look into your day-to-day routine.
Split test your call-to-action buttons
You can add a call-to-action button on your Facebook header. Do a few tests to see which wording gets you the most results. Keep them simple with phrases like “Contact Us,” “Shop Here,” and “Sign Up Now.”
Hand out exclusive offers
If you want people to spend time on your page, you need to give them a reason. One that works is giving your fans exclusive offers. Post special offers and giveaways on your timeline that last for a limited time.
People use Facebook because it is entertaining. Give them more by holding contests. It can be something as simple as captioning a photo that you upload to your timeline. Your followers can even choose the winner.
Be sure to follow all of Facebook’s guidelines when it comes to contests on the social network.
Interact with other Pages
Do not sit quietly in the corner when you log onto Facebook. An important part of social media marketing is taking part in what is going on online.
Visit and “like” that pages of other local businesses in your area. Start following key people in your industry. Leave comments on the pages of companies whose products you use.
Most businesses will return the favor, which makes for good cross-promotion.
Celebrate with your fans
If you have a milestone coming up, such as your 5-year anniversary as a company or the opening of a new location, share the news with your community. Your fans want to celebrate those milestones with you and making them a part of it will foster a deeper connection with them
Create some tabs that pass on specific information to your audience. This can include a tab for FAQ, your company bio, newsletter signup, live chat and even downloadable content like eBooks.
Link to your other social media pages
Let your fans know where else you spend time online. Add tabs that link them to your Instagram, Twitter, and Pinterest accounts.
Do split tests
Split testing makes it easier for you to determine what content will improve fan engagement. Post content at various times of day to see when you get the most interaction.
Choose different types of content to post and see what performs better, like photos or videos.
Tweaking your social media accounts can be a lot of work, but it is worth it when you see that improved level of engagement from your fans.