Digital marketing is basically the addition of modern digital techniques to traditional marketing methods as an effective means of reaching today’s Internet-oriented consumer. The new communication and information options now available such as social media networks, smartphones, and streaming video have made many tried and true marketing strategies obsolete and ineffective. If your business is to remain competitive in the years ahead, you need to adopt an updated digital marketing approach.
To help you get your new digital marketing strategy started on the right foot, here are a few affordable and effective golden digital marketing tips.
Build a Solid Social Media Presence
Consumers today spend more time with social media than they do watching television or reading a newspaper. In order to reach them with messages about your products and services, you’re going to need a presence on the social media platforms used by your target audience. Depending on your particular niche or industry, these platforms might include Facebook, Twitter, Google+, and LinkedIn.
Two golden digital marketing tips critical to your success with social media are relevance and consistency. Your postings need to be relevant both to the audience’s interests and to the nature of the social media experience. The majority of social media users are there to interact with friends, family, and those companies that they chose to interact with – not to be sold something. Structure your posts to provide entertaining or informative content with genuine value to your audience, and limit promotional messages about your company to about 30 percent of all posts.
Consistency is the second key to social media success. You want to maintain a consistent social presence without becoming overbearing. Leading social media experts suggest an optimal posting frequency of between 5 and 10 times per week on Facebook, 5 times each day on Twitter, and once daily on Google+ and LinkedIn.
Create Truly Great Content
The days of getting away with mediocre content overstuffed with targeted keywords are long gone. Great content is relevant to the topic or niche, orderly and well-written, and genuinely useful to the reader. Readers expect it and the search engines demand it.
The only way to encourage visitors to visit and return to your website is with content that answers their questions and provides solutions to the problems they are facing. These are the golden digital marketing tips of content creation. In terms of getting more traffic to your site, the best way to improve your position in the search rankings is to convince the search engines that your content will provide users with a quality experience.
Wherever possible, mix up your content delivery with straight text, infographics, and video. Elance, Fiverr, and Freelancer.com are all great resources for finding professional content creation help at an affordable price.