Content marketing isn’t a one-time act, but a process. And there are many marketers who fail to grow in the ever-changing industry because of efforts & patience needed for it.
It takes considerable time to create content for blogs as per marketing strategies. But the created content won’t lead to any success if the strategies aren’t well aligned towards growth parameters.
No matter if it takes time to build online reputations as an experienced marketer, consistency is the key to success.
The basis to be well understood here is that high quality content builds trust & readership for blogger & entrepreneurs. The list of subscribers gained also gives the right to promote paid products & services alongside. But ‘value’ of content should never be compromised.
The most common Content Marketing mistakes done by marketers that should be avoided in 2016 as per current trends are:
1. Not Considering SEO as Related to Content Marketing
Content marketing & SEO are inter-related aspect of growth hacking. And for maximum favorable output, the marketing strategies should be made to cover them both.
Low quality content without proper keywords arranged in it implies that the blog is failing to target the required traffic.
It happens to beginners a lot as they aren’t well informed about it.
So, it’s important to understand & include SEO related aspects to get expected results by avoiding this content marketing mistake.
2. Promoting Content Without Having A Strategy at All
While a lot depends upon the quality of content developed for a blog or business, promotion & marketing plays a significant role as well.
No success will be achieved if content is only created, but not promoted. Likewise, excessive promotion is not useful as well for low quality content.
Millions of blogs are posted online every day. But not every blog beats the competition & stands out.
A well defined marketing strategy ensures that you aren’t just creating, but equally promoting content for your blog.
You can stay ahead of your competitors by avoiding this content marketing mistake.
3. Failing to Make the First Impression With Catchy Headlines
Think about what makes a visitor cling to your blog, about what makes the first impression of your blog in the eyes of an anonymous reader.
Isn’t it the headline of your blog posts you create?
A catchy headline attracts the target audience towards the content you produce & market. So, marketers should work towards understanding how to make the first impression with reader-oriented headlines
4. Underestimating power of Visuals
Statistical reports over marketing strategies shows that content with visuals achieve higher rankings & are highly shared over Social Media channels.
Higher social shares & higher ranking implies higher growth.
Images, infographics, videos etc., visually attractive content forms a part of marketing trends followed in 2016.
It’s more of individual approach to prevent oneself from falling into the trap of common content marketing mistakes.