The News Feed Algorithm Will Soon Invade Instagram

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The inevitable has happened. Instagram announced Tuesday afternoon that image feeds will be sorted to bring the most interesting or relevant posts first.

Instagram blogged about this new development, which it says will take place in the coming months:

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.

Facebook has long had a News Feed algorithm, one that has drawn the ire of users and marketers alike. Twitter has toyed with a formula to surface the most relevant tweets first — and it has allowed the service to sell prime timeline real estate to advertisers. Now, Facebook-owned Instagram is following suit.

Instagram, claiming that people miss 70 percent of the content on their feeds, says it wants to get this right.


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