5 Ways to Improve Your Facebook Ad Campaign

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Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online.

A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and improve your overall bottom line.

In this article, will take a look at some tips and tricks on how to improve your Facebook Ads campaign.

Know Your Customers’ Interests

To create ads that are relevant to your customers, you better know you customers’ interests. Create buyer personas that provided an in-depth look into your customers’ wants, needs, and interests and create ads accordingly.

Remember, it helps to hone in on a specific target audience here. It is better to focus on a specific segment of people with a specific shared interest than it is to cast a wide net.

Retarget Web Visitors

One recent retargeting Facebook Ad did to promote our Black Friday listing at WHSR.

Facebook retargeting works by allowing you to target specific users who visited your website but left the site without converting. To enable retargeting, you will need to add a site-tracking tag to your website. While users aren’t aware of this tag, a cookie will be placed in their browser when they visit your site to anonymously identify the user as having visited your specific site.

You can then direct Facebook ads to people with that specific cookie in their browser. You can choose to position these ads in either a user’s Facebook sidebar or directly in their newsfeed.

All in all, retargeting can be incredibly advantageous. It allows you to reach out to people who have already visited your website and expressed interest in your brand, and can help to dramatically boost conversion rates. This can also be a great way to encourage customers who have already purchased from you to make another purchase. Remember, it is much easier to keep an existing customer than it is to acquire a new one, so effective retargeting is an excellent way to drive your ROI up on Facebook ad campaigns.

How can you most effectively use retargeting ads for your sites?

The key is to offer content upgrades.

Many visitors might end up on your website, but that doesn’t necessarily mean they are going to want to continue receiving content from you, whether that means signing up for your email updates or subscribing to your blog. When retargeting, you can encourage visitors to come to your site and subscribe to receive either follow-up content or some kind of upgraded content depending on the nature of your specific website and the content you offer.

Keep in mind that it can also be incredibly advantageous to use retargeting for time-sensitive offers, as consumers are more likely to take action if they feel they have a limited time to do so. Are you running a webinar? Do you have a special promotion going on for thanks giving? Be sure to let your customers know.

Design Multiple Ads for Each Market Segment

Facebook has a very powerful ad-buying interface that facilitates deep segmentation. Once you have segmented your market, you will want to design and test multiple ads for each specific segment, making use of different types of ad copy, images, and offers. This type of experimentation across multiple segments allows you to identify what is driving your performance across your entire audience, as well helping you figure out what is working for specific subsets.

Improve Your Call to Action

The call to action is one of the most important pieces of your entire Facebook ad. You need to clearly communicate what you are offering to your customers and how it will benefit them. In other words, there needs to be a clear value proposition. With compelling CTAs, you simply won’t get the click-through rates you are looking for.

Use Videos

There is no denying it: Facebook ads that feature videos perform significantly better than Facebook ads that do not include videos. On Facebook, video has one of the highest engagement metrics when compared to other forms of media, including text and image. It is therefore always a wise idea to use videos, as it will significantly boost your Relevance Score.

Ultimately, even small changes to your Facebook ad campaign can have a big impact. The key is to test your content, understand your customers, and have clear and compelling calls to action.

Resources: business.co

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