Visual content is becoming a huge part of digital marketing. According to Social Media Examiner, 73 percent of marketers plan on increasing their use of images this year.
The reason? Visual content works.
Facebook image posts get 179 percent more interaction than regular posts. On Twitter, photos are responsible for 57 percent of all engagement with brands. And these aren’t even the image-centric platforms like Pinterest and Instagram.
Seeing as nearly 66 percent of social media shares are visual content, any brand not utilizing viral images might miss out on audience engagement altogether.
Here are 8 free tools to jumpstart your viral image creation process today:
Pictaculous is a great option to try before you start editing an image.
Basically, it’s a color palette generator that offers custom color suggestions based on any photo you upload.
Use the suggestions to design the right color text, backgrounds, icons and more for your visual content campaigns.
Can’t afford Photoshop? Pixlr has you covered.
Pixlr offers much of the same functionality as Photoshop, except it’s free. Use it to resize, crop and color correct any image from your browser, desktop, or mobile.
If your viral image plans include creating a meme (which I definitely recommend), MemeCrunch is a great tool for your needs.
This free photo editor can be used on desktop, tablet, or mobile, and offers a complete, searchable library of all the hottest meme images that you can then select and edit.
PicMonkey is a free photo editing tool that’s bound to spark your creativity with a wide range of unique fonts, custom filters, clip art, and other features to enhance your photos.
Some features can only be used with a paid membership, but the free options are more than enough to keep any photo editor busy.
If you want to create a quote image but are lacking images of your own, Recite is a great option.
This free tool has a ton of great templates to choose from. Or, if you want them to do all the work for you, they’ll suggest some quotes as well.
Pinstamatic is an essential tool for any marketer who wants to leverage Pinterest images. Use it to create custom text images, or use your favorite Spotify song to create an album artwork image.
The most useful feature is Pinstamatic’s ability to create a pinnable website snapshot. Just enter any URL, and Pinstamatic does the rest.
Wondering what kinds of images go viral? Need some inspiration for your own creations? Imgur’s viral image search tool can help you out on both counts.
Browse and search through the most popular viral images, and even create your own “galleries” of images that meet your parameters. Imgur Search is the only tool of its kind that’ll help you understand what makes images viral.
This web-based photo editing platform helps you easily adjust basic image settings, such as contrast, brightness, and clarity. Use the platform’s toning tools to create beautiful highlights and shadows to set your images apart from everything else online.