Let’s face it, there is only so much you can offer your audience with the typical content marketing antics, especially if you’re after uniqueness.Most average marketers are speaking the same tactics, repackaging the same ideas, and presenting information with the same format everyone is familiar with – text, text, and more text.
Of course, there are some who do it better than others. But if you want to take your online authority to the next level, you’re going to need more than just the everyday marketing stuff.
It’s all about developing and staying consistent with a personality that you want your audience to associate with your brand. And what can be more personalized than content that’s visually unique and compelling?
The popular visual content type
A picture is worth a thousand words, especially if that particular image or collection of images contains condensed information that’s presented in a delightful manner. This is the power of one of the most popular visual content type used in marketing today – the infographic.
An infographic is visual marketing at its finest and purest. A good one incorporates depth,relevant information, a flow of thought, a complete idea, and packages it all together in visual format. Another popular form of visual content is the visual quote, which usually consists of an inspiring or informative quote matched with an emotionally captivating background.
Other types of visual content include slideshow presentations, images, screenshots, and, in some cases, memes.
Why use visual content?
Visual content obviously makes sense with social media networks like Pinterest and Instagram, but it actually works just as well in Facebook, Google+, and Twitter.
Here are some of the best reasons why:
Did you know that the human brain processes images 60,000 faster than text?
Visual content can easily accomplish things that plain text articles struggle with – the fast delivery of information and emotion that engage the viewer. This is why videos are not really the perfect format of visual content. If it’s over a minute long, it might bore the viewer and disrupt the transference of information.
Still, well-made videos succeed in maintaining a consistent flow of thought, thus making the insertion of CTAs (calls-to-action) easier. Videos also appeal to most online media users, although it’s usually just for entertainment purposes.
It gets their attention
When was the last time you saw a plain text article gets re-shared on Facebook, Twitter, or Google+?Never – because articles for content marketing are always accompanied with a feature image to capture the target audience’s attention. Without a visual element, your content will simply be drowned in the 1.5 billion pool of digital content available online.This alone should be reason enough for you to incorporate some form of visual marketing to your content.
Another interesting trend you should know about is the rise of global advertising being done by a growing number of online businesses. At some point, you will have no choice but to jump in and start expanding your target market. And guess what? Some of them might not be fluent in English.
Wherever you are and whatever your nationality is, great visual content will always deliver content more reliably and efficiently than text. Moreover, it is a lot more understandable and effective, especially if hard data is being presented.
Your audience loves it
There are plenty of statistics that can show the advantages of visual marketing in social media. Starting with the giant; did you know that Facebook advertisers get 65% more engagement from their target audience with visual content? It is also known that using visual content often can get you more followers in platforms like LinkedIn, Google+, and Twitter by bumping engagement up to 37%.
Finally, always remember that visual content has more chances of going viral and give your brand a significant boost in visibility and relevance in such a short amount of time. In addition to lead generation, the links that you receive from all the re-shares will help solidify your search engine rankings.
If you need more proof of the engagement you can achieve with visual content, then remember that visual content also improves the dwell time of online visitors. This is an important factor for SEO, but it also clearly indicates that your audience appreciates your content.
Building trust is a vital component for success in all things marketing. In case you’ve forgotten, remember that humans only connect and develop trust with other humans. This is why having a human and approachable tone in your content – visual or not – has proven to work extremely well when it comes to social media agency.
When it comes to visual content, you can also inspire specific emotions, which is of utmost importance if you want to prepare them for an incoming call-to-action.