Pinterest announced today that it will now notify users when there’s a price drop on Buyable Pins that they have saved.
The notifications will be served via the Pinterest mobile app and/or email, depending on how users set preferences in their settings. Pinterest said there are more than 1 million Buyable Pins that show price drops daily.
Pinterest has long offered a price-drop notification feature for “Rich Product Pins,” but stopped sending such notifications this summer when it launched Buyable Pins. Lower prices are still displayed on Rich Product Pins within Pinterest, but notifications are only sent for Buyable Pins.
This move is an indication of Pinterest’s focus on its fledgling e-commerce feature. Launched this summer, Buyable Pins enable people to make purchases with a couple taps within the Pinterest iOS and Android apps. The company says it has signed up more than 10,000 retailers for the program — including major retail players like Nordstrom, Neiman Marcus and Macy’s — but hasn’t released much information about how well the Pins are performing.